tag:blogger.com,1999:blog-4206231662980522939.post6497152511420049089..comments2023-06-16T02:18:54.552-07:00Comments on <center>An MBA on MMA</center>: Chuck Norris's 'Blue Ocean' of Combat SportsMatthttp://www.blogger.com/profile/08020879382725469313noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4206231662980522939.post-73326037936766696362012-09-13T00:01:12.597-07:002012-09-13T00:01:12.597-07:00I thought Chuck Norris is not a real person.
Mar...I thought Chuck Norris is not a real person. <br /><br />Marielle of <a href="http://www.sevenwholesale.com" rel="nofollow">wholesale mma</a>Anonymoushttps://www.blogger.com/profile/10584040005830247251noreply@blogger.comtag:blogger.com,1999:blog-4206231662980522939.post-31556774510355199322011-12-28T06:05:56.472-08:002011-12-28T06:05:56.472-08:00There are striking similarities between what WCL h...There are striking similarities between what WCL has launched and when Southwest lauched into the airline space. The difference is Southwest took a truer Blue Ocean Strategy by targeting non-buyers (family/shorter trips v. business trips) and they focused on alternatives means of travel (cars v. planes) instead of other Airlines. <br /><br />WCL however focused on a niche(s) within the MMA industry those being fast-paced striking and inclusive of men & woman. WCL does not pull non-buyers into the MMA industry nor cross industry boundaries to be seen as an alternative. They may draw more attention to the MMA industry but primarily from the involvement of its figure head (Chuck Norris).<br /><br />I believe it more prudent to characterize WCL in terms of Porters Five Forces rather than a in terms of Blue Ocean. WCL in the world of Porters Five Forces is taking Focus Strategy that focuses on a smaller segment of a broader market with focus on creating a unique differentiation or unique cost proposition. <br /><br />You may also consider looking at WCL through the prism of Gartners Magic Quadrants juxtapose to Blue Ocean Strategy and/or Porters Five Forces. http://www.gartner.com/technology/research/methodologies/research_mq.jsp<br /><br />I agree that the UFC, Bellator, and WCL are beginning to show signs of a creating a Red Ocean in the MMA industry. The problem with this thinking is that the MMA is one of if not the fastest growing sports in the US. Red Oceans are characterized by industries where margins are tight with very little to no differentiation and a shrinking or constant consumer base. None of which characterize the MMA industry seen by the UFC/FOX deal and the (13%+) growth in audience for the likes of UFC over the past few years, whereas other major sports such as NBA, MLB, NFL all have seen a slight decline in fan bases. Source Simmons Research.<br /><br />Notable to point out is that in the major US sports industries there normally exists one or two dominant players. Examples the NFL before the AFL and NFL merged or the MLB and NBA. I would suspect that there will be numerous acquisitions or mergers in this space i.e UFC acquiring Strike force earlier in 2011 leading to consolidation into only one major MMA organization.Doug Smithhttps://www.blogger.com/profile/06206142951907114743noreply@blogger.comtag:blogger.com,1999:blog-4206231662980522939.post-60186205045424570612011-12-21T19:45:05.942-08:002011-12-21T19:45:05.942-08:00You've demonstrated a simple misunderstanding ...You've demonstrated a simple misunderstanding of the fundamental element of a Blue Ocean strategy. Simply put, a Blue Ocean opportunity should convert non-buyers into buyers. With all due respect to you, Chuck Norris, and his WCL, his concept was novel, but it was targeting the same demographic as any MMA, martial arts, or kickboxing promotion on the planet. There's nothing Blue Ocean about it. It was a mildly differentiated product in what was already a very Red Ocean. It was the UFC without the "U."<br /><br />When the UFC was started it could have been considered a Blue Ocean concept in that it was a new product in an existing combat sports industry (boxing and wrestling), but was so heavily differentiated that it converted non-buyers (traditional martial arts fans) into buyers of combat sports entertainment products. Previously, a strong segment of traditional martial arts fans were not buyers of boxing or wrestling entertainment products.Anonymoushttps://www.blogger.com/profile/16029620618381706190noreply@blogger.com